The campaign for Early Childhood Intervention (ECI) aimed to create a friendly and inviting look that truly represented the essence of their work. Their ultimate goal was to help children prepare for school and reduce their need for special education services.
Winner of Student Campaign Contest
After the initial meeting with ECI, my team and I created the foundation of our campaign, "We will meet you where you are." This sentiment of always finding a way to help people no matter the circumstance is subtly conveyed through visual elements like dotted lines.
With this in mind, we crafted our campaign to be inclusive, utilizing a color palette chosen with inclusivity in mind. This entailed selecting colors that provided the highest level of contrast, making it easy for individuals with color blindness to distinguish each color.
*This campaign was a group effort. My personal contribution is seen in concept, design technique and I oversaw timeline and creative direction. My deliverables include the presentation deck shown to the client, a portion of social media posts, motion graphics and the billboard design.*
